Live from Agritechnica 3
With only a few hours left before the doors close for the final time on Agritechnica 2011, more than a few people were trying to squeeze in a final visit. The exhibition halls were busy, to say the least. Because it's Saturday, there were parents and kids almost everywhere.
With a journalist's press pass, though, I could avoid the crowds by coming in early and staying late each day in order to get unobstructed photographs of the machines on display. And that pass also allows access to the press centre, which offers amenities like workspace and internet access so we can do our jobs and get information out to you—no matter where you are.
The overall view of just one of the 24 display halls filled with new equipment and emerging technologies
Spending time in the press centre meant I was able to meet other writers from farm publications all across Europe. As one of only three Canadian journalists at the show (at least only three that I know of), a lot of people were eager to ask about our country and its agriculture industry. We spent a lot of time talking about the differences and similarities among farms and farming practices in various regions of the world.
To a large extent, the kind of information exchange we shared in the press room was also what the organizers of Agritechnica were trying to facilitate between equipment manufacturers and show visitors. They want this event to be the global meeting place for the exchange of information and ideas for everyone's benefit, not just a showplace for new machines. And those two purposes seem to mesh very nicely here.
In fact, it's impossible not to find yourself learning about how farming is done elsewhere simply by looking at the kinds of equipment on display and talking with the exhibitors about how and why farmers use them in various countries. Then, of coure, there are the exhibitors showing products that push the limits of current technology and give a glimpse of what the future holds. Information exchange seems to be happening here whether its planned or not.
I spoke to a few of the prairie manufacturers who are showing their equipment at the Canadian pavilions, and it's clear they're learning too. Getting feedback on their machinery from foreign farmers helps them assess not only demand for it in potential new markets, but it gives them a chance to assess other technologies, which may or may not work on implements intended for sale in Canada. That means many Canadian farmers could benefit from the dialogue at this show, even if they did come to it.
As Agritechnica has matured over the past decade, that global meeting place concept has solidified. “We could really sense an international feel to this year's Agritechnica,” said Dr. Reinhard Grandke, CEO of DLG, the show's organizer, at the closing press conference. “One of our missions is to become a platform for networking.”
I'd have to say mission accomplished.
This wraps up my second visit to an Agritechnica show—I was also here for the last one in 2009. Be sure to keep your eye on future issues of Grainews and Country Guide for detailed articles on this year's event.
If you enjoy looking at the latest and best in farm machinery and expanding your knowledge about the industry you earn your livelihood in, making the trans-Atlantic trip to see a future show could really be worth the effort. Agritechnica runs every second year, so the next one will take place in November, 2013.
Listed below are links to blogs that reference this entry: Live from Agritechnica 3.
TrackBack URL for this entry: