Yes, we do have a Canadian canola brand
I'm following up on Andrea Mandel-Campbell's suggestion that Canada is missing an opportunity to "brand" canola. The author of "Why Mexicans Don't Drink Molson," says Canadians are generally bad at branding the things that SHOULD BE Canadian brands. Canola is one of her examples. Despite the facts that canola is a Canadian "invention" and that Canada is the world's leading exporter of canola seed and oil, there is no big time Canadian canola brand, she says.
Well, she's actually wrong. Canola Harvest, the brand of Richardson Nutrition (formerly called Canbra Foods), is sold on store shelves in the U.S. And as proof that the brand has made it to the "big time," Lisa Campbell, program manager for canola utilization with the Canola Council of Canada, led me to the blog site of American Stephanie O'Dea at crockpot365.blogspot.com. I got this photo from her site. See the Canola Harvest bottle. O'Dea takes a photo of the ingredients she uses in each day's crock pot recipe. This photo is from day 345, December 10.
O'Dea has one of the top 2,000 blogs, which is impressive given that there are millions of blogs. She gets lots of media attention, including the Rachael Ray show. And she gets 15,000 readers a day. To have her flash a Canola Harvest bottle from time to time is pretty good advertising for an up and coming Canadian canola brand.
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Great point Jay.
Good news. I sometimes think that canola oil has a higher profile in the US than it does in Canada. My pet peeve is the number of upscale shoppers who spurn canola oil for olive oil. I am not sure what we can do to improve this, but we should think about it.