Eat whole grains

I read labels on bread, and I do — from time to time — buy loaves with "whole wheat flour" as the first ingredient. I do this because somewhere along the line I read that eating whole wheat flour is good for me. I am receptive to a healthy food message, and I believe many other Canadians are, too. Which is why the campaign "Grains: They're essential" is worth running. It should increase domestic consumption of your wheat (and oats.)

Lead supporters for the campaign are the Canadian Pasta Manufacturers Association, the Bakers' Association of Canada, and the Canadian Wheat Board, along with some corporations.

You can check out the Grains: They're essential website for yourself. Poking around the site, I found out why whole wheat bread is better for you than plain white bread. As the website says, "Whole grain products mean that the food includes all three parts of the grain kernel. The three parts are the endosperm — this is the main source of energy; the bran — this includes vitamins, minerals and is where you will find the fibre; and the germ — there is more vitamins and minerals in this part."