AGCO to pare down to MF, Challenger and Gleaner

Allis Chalmers fans — yes, they still exist and they even have a website — are upset by AGCO's plan to end its orange AGCO-brand line of equipment. In a letter to AGCO North America dealers, the company shared its plan to go forward with Massey Ferguson, Challenger and Gleaner brands only. To anyone but blindly loyal orange fans, this seems like a wise move. The company was offering three brands with minor differences in their actual product line, particularly for tractors and haying equipment. You will still be able to get the same tractors, balers, etc., but only in red or yellow.

I plan to talk with an AGCO rep on Thursday or Friday this week, once the announcement is "official." If you have a question you'd like me to ask, please send to me by email.